Privacy Policy

Effective Date: February 1, 2026

PlayaNext LLC ("PlayaNext," "we," "us," or "our") provides advertising and monetization services through the PlayaYield platform (the "Services") and operates the website located at www.playayield.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and protect information when our Services are used in connection with browser extensions or other properties ("Properties"), when developers or publishers interact with our platform, and users visit our Website.

1. Information We Collect from End Users of our Services

When ads are served through the Services, we may collect certain information automatically from the user's device or browser. Information we collect may include:

• IP address
• General geographic location derived from IP address (such as country or region)
• Browser type and version
• Operating system
• Language settings
• Extension or application identifiers
• Device type
• Timestamp of ad requests
• Technical information related to ad delivery and performance

We do not use cookies or similar tracking technologies in connection with the Services themselves, unless otherwise disclosed.

2. Information We Collect from Developers and Publishers

If you create an account or use the Services as a developer, publisher, or business partner, we may collect information such as:

• Name and contact information
• Email address
• Company or business name
• Mailing address
• Phone number
• Account login credentials
• Tax identification numbers
• Payment and banking information
• Developer or extension identifiers
• Communications with us

We collect this information:

• When you create an account
• When you provide tax or payment details
• When you contact support
• When you use the developer dashboard or related tools

3. Information We Collect from End Users of our Website

We may collect certain information automatically from the user's device or browser. Information we collect may include:

• IP address
• General geographic location derived from IP address (such as country or region)
• Browser type and version
• Operating system
• Language settings

We may use cookies or similar technologies on our Website for basic functionality, analytics, and security purposes. You can control cookies through your browser settings.

We may collect information you voluntarily provide to us, such as your name, email, address, and other information when you fill out a contact form or contact us in other ways. We use this information to respond to your requests, decide whether to enter into a business relationship with you, provide you with services and for our own networking, marketing, recruiting, and other business purposes.

4. How We Use Information

We use the information we collect from the Services and the Website for the following purposes:

Ad delivery

• To serve relevant advertisements
• To ensure ads display properly

Measurement and reporting

• To count impressions, clicks, and other ad events
• To generate aggregated performance reports

Fraud detection and prevention

• To detect invalid traffic, bots, or abuse
• To protect advertisers and publishers

Service improvement

• To improve the performance, reliability, and quality of our Services

Account management and payments

• To create and manage developer accounts
• To verify identity and eligibility
• To process payments
• To comply with tax and legal obligations
• To communicate with developers about the Services

We do not use personal data to build cross-site behavioral profiles or to track users across unrelated services.

5. Legal Bases for Processing (EEA, UK, and Switzerland)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process personal data on the following legal bases:

Legitimate interests, including:

• Ad delivery
• Fraud prevention
• Service performance and security
• Account administration and payments

Consent, where required by applicable law

Our legitimate interests include operating and improving our advertising services, ensuring system security, preventing fraud, and managing developer accounts.

Legitimate interests also include responding to inquiries, recruiting, marketing, and developing business relationships through our Website.

6. How We Share Information

We may share information from the Services or the Website with:

A. Advertising partners and demand providers

• To serve ads
• To measure ad performance
• To detect fraud

B. Service providers

• Hosting providers
• Analytics or infrastructure providers
• Payment processors
• Banking partners
• Tax reporting providers
• Identity verification providers

C. Legal or regulatory authorities

• When required by law
• To enforce our rights
• To protect users or third parties

We do not sell personal data to data brokers.

7. Data Retention

We retain personal data only for as long as necessary to:

• Provide the Services
• Detect fraud
• Comply with legal and tax obligations
• Resolve disputes
• Enforce our agreements

In most cases, IP addresses and related technical data are retained for a limited period and then deleted or anonymized. Developer and payment-related information may be retained longer to comply with financial and tax regulations.

8. International Data Transfers

Because we operate globally, information may be processed in countries outside your country of residence, including the United States.

Where required by law, we implement appropriate safeguards for international data transfers.

9. Your Privacy Rights

Depending on your location, you may have rights such as:

• Access to your personal data
• Correction of inaccurate data
• Deletion of your data
• Restriction of processing
• Objection to certain processing
• Data portability

To exercise these rights, contact us using the details below.

California residents may have additional rights under applicable privacy laws. To exercise such rights, please contact us using the information below.

10. Developer and Publisher Responsibilities

If you operate a Property using the Services, you are responsible for:

• Providing a clear and accessible privacy policy to end users
• Disclosing the use of advertising technologies
• Obtaining user consent where required by law

11. Security

We use reasonable technical and organizational measures to protect information from unauthorized access, loss, misuse, or alteration.

However, no system is completely secure, and we cannot guarantee absolute security.

12. Children's Privacy

The Services are not intended for children under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will post the updated policy with a new effective date.

Continued use of the Services after changes become effective constitutes acceptance of the updated policy.

14. Contact Information

If you have questions about this Privacy Policy or our data practices, you can contact us at: